I told you this morning to put TRYF on your radar…… Text Message members received this one right at the open when it was trading at just $.02 cents!!! E-mails take a little longer to go out and you might have only received my initial alert around 9:45AM EST…. Make sure your subscribed to my text message list. Now as promised here is a full profile on TRYF for you to start your research if you have not started yet….

The sluggish economy these past few years has added something to the wallets of MANY consumers – prepaid debit cards.

Prepaid debit cards are the fastest-growing segments of the financial services industry.

Millions of people in the US are un-banked. Many of these people simply cannot get approved for a bank account or credit card.

A 2009 FDIC survey found that 9 million American households do not have a checking or savings account!!

For most people it is extremely hard to get by in this country without a bank account or some kind of credit.

This is where TRYF enters the picture.

TRYF is a financial services company that specializes in the delivery of: prepaid debit card programs, prepaid debit card program management, alternative credit products and personal financial services.

TRYF is offering a financial alternative for the MILLIONS of people missing out on the benefits of the e-commerce and transaction-based revolution.

For those who cant shop online and pay bills online, or even pull money out from an ATM machine, this is where TRYF could help!

TRYF markets a diverse portfolio of personal financial management solutions and pay as you go services that allow consumers the ability to have recurring and non-traditional/alternative payment information such as rent, utilities, insurance and wireless phone service payments reported to national credit reporting agencies.

The prepaid debit card industry is BOOMING!!

According to Mercator Advisory Group, consumers added approximately $71 billion onto prepaid cards in 2011.

This is a DRAMATIC increase from only $2.7 billion in 2005!

The consulting group estimates that the prepaid debit card market will expand to an incredible $150 billion this year!

That’s more than DOUBLE compared to last year!

10 REASONS to look at TRYF right now:

#1. TRYF looks like it could be a HIDDEN GEM and is currently trading at significantly discounted trading levels at 4 cents!!

#2. Prepaid debit card use is EXPLODING! They’re now the fastest growing payment method and are turning up all over the place! Many celebrities are promoting them including: Russell Simmons, Suze Orman, the Kardashian sisters, and George Lopez!

#3. TRYF signed an agreement last year that placed the company in a $45 Billion market!

Last April TRYF and the National Credit Reporting Association (NCRA) announced they have entered into an Alliance Agreement aimed at leveraging the Equal Credit Opportunity Act, Regulation B (ECOA Reg B).

The agreement should assist consumers to establish or rebuild their credit scores and may help up to 150 million Americans qualify for housing, credit and insurance, and on more favorable terms. The Company estimates that ECOA Reg B could be worth up to $45 billion per year in additional commerce domestically.

#4. More than 1 in 8 American consumers now carry re loadable prepaid debit cards and 13 percent of U.S. households had a prepaid debit card last year, according to research published by Javelin Strategy & Research.

“People used to think of them as cards for people who didn’t have a lot of money, whereas today they’re becoming much more common for a variety of uses and a variety of demographics,” said Beth Robertson, director of payments research for Javelin.

#5. Major issuers like American Express and Capital One added prepaid cards to their arsenal last year!

#6. New research from the Pew Trusts found that many people see prepaid cards as a way to control their spending and stick to their budget. They said they’d rather pay the $3 and $4 fees to load and reload the cards than pay a $35 bank overdraft fee.

#7. TRYF CEO and President Ray Smith was once President of CRS. CRS is a leader in payment reporting solutions and works in conjunction with over 200 credit reporting agencies nationwide!

#8. Unable to get credit cards until age 21, more Generation Y consumers rely on debit cards for routine money management.

The Credit Card Accountability, Responsibility and Disclosure (CARD) Act, which prohibits companies from issuing credit to anyone under 21 unless the applicant has a stable source of income or a willing co-signer, has caused parents to look for alternative plastic payment methods for their kids!

#9. TRYF is focused on two key distribution channels, business-to-consumer and direct business-to-business. The Company has developed a patent-pending service capable of transforming the industry!

“Trycera Financial offers its customers a patent-pending process which includes issuing an FDIC-insured VISA prepaid debit card that can be used like a bank account to get paid and to pay others,” said TRYF CEO Ray Smith.

#10. Comparable companies  in the market are trading at much higher prices than TRYF!

GDOT is trading at over $25 a share!!

USB is trading at over $30 a share!

RATE is trading at over $20 a share!

TRYF strongly believes in the important role credit and money management plays in the lives of consumers, and works toward rebuilding credit for those who have been adversely impacted by various credit issues.

We encourage you to do your own due diligence by visiting TRYF’s website quickly at: http://www.trycera.com

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